Promoting a website can be more of an art form than a
science but there are some basic guidelines to follow.
• Gain an understanding of your customers
• Include appropriate text in content, links and META tags
• Be patient and frequently evaluate your rankings
• Managed website promotions can offer increased exposure
There are several ways to promote your site. Getting listed on the search engines can be a major hurdle.
Staying listed is even trickier. The key to good positioning is to understand your customer and what they
might ask the search engines for in order to find you. You then need to make sure that these keywords and
phrases are included (1) in the body of your site text, (2) in link text to other sites of relevance, (3)
in your keywords and META tags.
Be patience, often your hard work will not reap rewards for a month or longer. In order to evaluate your success,
you need to search for your site in the search engines regularly and document your success. You can then make
changes to your site content to increase your success. (aq) can offer a managed web promotion service as part of
a site design or web development contract. Please contact us with your project ideas
and we will endeavour to propose how we can augment your success.
Certain search engines (eg DMOZ, yahoo, altavista) favour submissions by non-automated methods. However, there
are still a lot of search engines that can be auto-submitted to. You can use our
automated submission tool to do this for free. This contacts a number
of search engines in turn, submitting your request in real time.